Amazon's Social Monitoring Strategy: Fake Profiles, Bots, and Anti-Union Trolls
Amazon has consistently been in the news for having terrible workers' conditions in their facilities, but their latest strategy to fight this image is very strange. Fake accounts on Twitter claiming to be Amazon workers and praising Amazon's working conditions have gained a lot of attention this past week. These accounts all have similar handles, like "@ AmazonFCGary ", touting anti-union sentiments and pro-Amazon workers' conditions. According to the BBC, " Twitter has now suspended many of the accounts, and Amazon has confirmed at least one is fake. Most of the accounts were made just a few days ago, often with only a few tweets, all related to Amazon. " The BBC states that " votes are currently being counted in Alabama to decide whether Amazon warehouse workers will form a union, " and this may be some sort of strategy to influence how the public will view unionization of the Amazon workforce. In Chapter 5 of Karen J. Freberg'...